The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business.
We disliked the time in a big company that was spent managing perceptions. We disliked the lack of transparency and responsiveness and loss of customer understanding. We also disliked the growth-by-hype mentality that infected so many startups, which is also a form of perception management by and for investors. We wanted to do something different, something true. We wanted to be free to focus on creating real customer value and a company without friction. We wanted to build a software company that would help customers do the same thing in their own companies and enjoy it. But we knew that people were struggling to set clear business strategy and connect it to the work of building award-winning products. There was an opportunity to take everything we had learned doing the same and build a product that would help people set goals and initiatives and connect it to the execution. We would build software that would help create a world of awesome products and happy product builders.
Lovability: How To Build A Business That People Love And Be Happy Doing It Brian De Haaff
Download File: https://urllio.com/2vK5qR
Our early success was validation not only that we had built a meaningful product, but that our grandpa-inspired way of doing things was working. It gave us the confidence to start growing our team. We did so through profits. We felt justified in believing that more customer value would lead to higher profits. That plus our long-term philosophy meant there was no need to seek outside capital to fund the company. We also stuck to another agreement: We would hire the best people regardless of where they lived. Everyone would work remotely and we would use Aha! to build Aha! We would depend on web video conferences to collaborate internally and support customers. We still operate that way today.
Nobody loves business software or the companies that build it. They tolerate it. People love consumer goods and services, but not software. Software is a necessary evil. But practically since the day we rolled out Aha!, customers have been sending us love notes telling us how delighted they are with our product and how we treat them. 2ff7e9595c
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